My approach to Tic Times website was to make a simple and elegant website that emphasized watch repair. To achieve this I chose large high quality photographs to display the type of craftsmanship that goes along with repairing watches. I also chose to use images of expensive and high quality watches to show the customers that we can be trusted with, and service luxury watches. As I was designing my website my original idea was to have the selections page have numerous pictures of various watches that we would most likely service. I decided to change this plan and only focus on one specific brand, and one specific watch design due to that fact that Tic Time repairs a very large amount of watches, and finding high quality images of all of them would be time consuming and impossible. I chose to display only 3 watches and enlarge to images to show the detail in the craftsmanship of the watch and to make the website more simple to compliment its elegance.
This approach worked for my audience because the navigation of the website was very simple and intuitive. Within the site there is nothing to distract you, and no superfluous information that would waste the customers time with products and information that they don’t need. This works for my customers because most of them are business women and men that lead busy lives and don’t have time to browse a site for useless information when all they want is a place that can trust, and that will repair their high quality watches in a timely manner. This also works for my customers due to the minimum amount of buttons they have to pouch to navigate through the site. Most of my customers will be viewing my site through their mobile phones so this allows them to navigate through the site faster.
One of the many pieces of feedback that I received from my classmates was to change the color on my navigation buttons once they had been pressed. I also need change the color of the “Make an Appointment” button to grey or blue so that it looks like it belongs in the website because it stands out to much. A few things that would help the readability of my site would be to move the text away from the edge on my home page, and also to not have the test in all caps on my repairs page when showing the prices. Some other pieces of feedback I received from my classmates was to center my navigation bar vertically.